New research from PriceSpy, the impartial price and product comparison service, has uncovered a boom in ‘make-your-own’ as people look for ways to tackle rising food inflation.
According to PriceSpy data, the popularity of equipment to help people make their own food and drink has skyrocketed.
Risen in popularity by 17% year-on-year
Risen in popularity by 78% compared to previous six months
The cost of a takeaway coffee has increased by 17% in the last year
Risen in popularity by 52% year-on-year
Risen in popularity by 44% compared to previous six months
Though, the cost of tonic water has in fact decreased by 12% in the last year
Risen in popularity by 6% year-on-year
Risen in popularity by 93% compared to previous six months
The cost of sliced white bread has increased by 17% in the last year
Risen in popularity by 72% year-on-year
Risen in popularity by 70% compared to previous six months
The cost of pasta has increased by 25% in the last yea
Risen in popularity by 42% year-on-year
However, dropped in popularity by 34% compared to previous six months
The price of a takeaway pizza has increased by 15% in the last year
Liisa Matinvesi-Bassett, UK country manager at PriceSpy, comments on the ‘make-your-own’ trend:
“With both groceries and the cost of buying food and drink out increasing so much, we’re seeing the emergence of budding baristas, bakers and Italian chefs as people strive to out-smart record-high food prices.”
“Whilst the initial outlay cost of some of these items can be high, people are clearly thinking about benefits in the long-term when investing in pieces that can help them ‘make-your-own’. The great thing about the make-your-own boom is that people are also learning new skills that can last them a lifetime.”
PriceSpy also notes that the popularity of the airfryer shows no signs of slowing. In fact, it continues to get more and more popular as more people look to reduce their energy consumption in the kitchen:
Risen in popularity by 2,532% year-on-year
Risen in popularity by 372% compared to previous six months
As well as food, there’s also a clear trend of people learning to make and fix their own clothing with the popularity of sewing machines booming:
Risen in popularity by 49% year-on-year
Risen in popularity by 57% compared to previous six months
The price of a men’s jumper has increased by 32% in the last year, with the price of a women’s jumper rising by 7%
To further help shoppers save money during the cost of living crisis, PriceSpy looked at the cheapest time to buy specific popular products throughout 2022 to come up with this guide on the best and worst months to buy certain items.
Notes to editors
PriceSpy is a comprehensive price and product comparison service used by millions of consumers every month. It helps consumers find, discover, research and compare products. Since the business first started in 2002, its main objective has been to help consumers make better purchasing decisions. PriceSpy does this by collecting and sharing honest, transparent information about retail shops, products and prices. PriceSpy has well over 700 000 indexed products, sold by more than six thousand shops. PriceSpy is part of Schibsted and is located in Sweden, Norway, Denmark, Finland, New Zealand, France and the United Kingdom. The PriceSpy app is available to download for free, via the App Store and Google Play.