2022-09-01 20:30Press release

Are Brits teching up their travel gear to avoid losing their luggage?


PriceSpy research finds popularity for Bluetooth tracking devices soaring - up 775 per cent


With the kids off for the big Summer holidays, new insights released from PriceSpy, the price and product comparison experts, indicate Brits are eager to pack up their (new) bags and head overseas.


According to PriceSpy research:

  • Historical click data across the shopping category of suitcases has grown immensely over the Great British Summer, increasing +416 per cent year on year*;
  • Interestingly, popularity for Bluetooth tracking devices has also been found to be  skyrocketing – jumping +775 per cent year-on-year** and +115 per cent across the last 30 days***.


Liisa Matinvesi-Bassett, UK country manager for PriceSpy, says: “Our insights indicate Brits are ready to hop on a plane and travel at the moment.


“As well as popularity for suitcases being on the up, our consumer purchase interest data for Bluetooth tracking devices has risen significantly, which is really unusual for this particular shopping category.”





Liisa continues:  “But as momentum gathers in the news around passengers losing luggage at both UK and international airports, it seems the Brits are may also be taking some extra precautions to help them keep a closer eye on their suitcases, looking to buy gadgets such as the Apple AirTag and the Samsung Galaxy SmartTag.


“Bluetooth tracking devices are great for international travel.  As well as being affordable on the wallet, they help passengers feel more rest-assured about the whereabouts of their luggage whilst in transit and at international airports.”


How do Bluetooth tracking devices work?

Bluetooth tracking tags use bluetooth technology to pair together with a mobile phone device.


People simply pop a tag in their suitcase or backpack - and should the item go amiss or get misplaced, they can then log onto their mobile app to find the tag’s (and bag’s) exact location.


Using the Apple AirTag with the Find My app, for example, users will be able to see the tag’s exact location on a map. The app also has a feature that directs the user towards the direction of the tag (and shares how many feet and miles away it is).


Should passengers be faced with the overwhelming task of finding their bag amongst hundreds of other lost cases at an airport, the Find My app can also be set to sound off an alarm, to make finding the lost item easier.


Most-popular Bluetooth tracking devices on PriceSpy:




Cheapest price listed on PriceSpy


Apple AirTag (four pack)

From £88.99


Apple AirTag (single)

From £28.99


Samsung Galaxy SmartTag

From £19.00


Liisa concludes:  “For those that do not wish to purchase a new bluetooth tracking device to travel with, with lots of luggage pieces looking similar, another idea to help passengers identify their case at a busy airport terminal or on a conveyor belt is to customise it.


“Attach some bright colours to the case securely – and make it look completely unique. That way, should the suitcase get lost, it can be instantly identifiable to both the passenger, as well as airport staff.”

About PriceSpy

PriceSpy is a comprehensive price and product comparison service used by millions of consumers every month. It helps consumers find, discover, research and compare products.  Since the business first started in 2002, its main objective has been to help consumers make better purchasing decisions. PriceSpy does this by collecting and sharing honest, transparent information about retail shops, products and prices. PriceSpy has well over 700 000 indexed products, sold by more than six thousand shops. PriceSpy is part of Schibsted and is located in Sweden, Norway, Denmark, Finland, New Zealand, France and the United Kingdom. The PriceSpy app is available to download for free, via the App Store and Google Play.


Liisa Matinvesi-Bassett
Country Manager - PriceSpy
Liisa Matinvesi-Bassett