Apple retakes its crown as the most popular brand in 2023
Ninja air fryer remains most popular item of the year
Indicating a move away from cost- and energy-efficient shopping behaviours, Apple is back as the most popular brand* on price and product comparison service, PriceSpy - according to online behaviour of millions of consumers in the UK**.
In 2022, in the thick of the UK’s cost of living crisis, air fryers skyrocketed in popularity so much that Ninja overtook Apple as the most popular brand* on PriceSpy. This year, Ninja has fallen out of the top five, with well-known consumer brands being more popular again in a sign of increased spending confidence:
|
2023 |
2022 |
2021 |
|
Apple |
Ninja |
Apple |
|
Samsung |
Apple |
Samsung |
|
Nike |
Nike |
Sony |
|
Sony |
Samsung |
Nike |
|
Adidas |
Sony |
LEGO |
Table: Most popular brands on PriceSpy between 1st January - 12th December 2021, 2022, 2023
Ninja air fryer remains the most popular product of the year
Despite overall brand popularity, Ninja’s Foodi Dual Zone Air Fryer AF400 9.5L was the most popular product of the year - for the second year running.
|
2023 |
2022 |
2021 |
Table: Most popular products on PriceSpy between 1st January - 12th December 2021, 2022, 2023
Liisa Matinvesi-Bassett, UK country manager at PriceSpy, comments on the findings of PriceSpy’s 2023 round-up: “Traditionally popular consumer brands are dominating brand popularity again. However, the fact that Ninja’s air fryer has firmly held its number one spot for the second year in a row - ahead of traditionally popular gadgets like the iPhone and Playstation - tells us that the air fryer fad may well be a long-term trend.”
Trending products: an indication of what’s to come in 2024
Reusable water bottles have seen the biggest rise in popularity - by far - over the past year, according to PriceSpy’s trending data. With food storage items also appearing in the top five, indicating that consumer demand for reusable, sustainable products is showing no sign of slowing
|
Product category |
Popularity change |
|
Water bottles |
34,448% |
|
Outdoor spas |
11,260% |
|
Hobby paints |
10,463% |
|
Baby nests |
8,540% |
|
Food storage |
967% |
Table: Popularity change between 1st January 2022 - 13th December 2022 vs 1st January 2023 - 12th December 2023 on products with more than 500 clicks during time frame
Liisa Matinvesi-Bassett continues: “More and more brands are launching their own branded water bottles and food storage equipment to capitalise on the ongoing trend of people making their own food and drink, rather than buying on-the-go. We expect to see even more new products hitting the shelves in 2024, as this trend isn’t going away.”
Biggest price drops during 2023
PriceSpy’s annual round-up of 2023 reveals how products and brands have shifted in price compared to 2022. Some of the biggest price drops during 2023 have been seen on:
|
Product categories |
Annual price change |
|
Xbox One games |
-26.3% |
|
Womens’ shoes |
-24.9% |
|
Mobile phones |
-21.6% |
|
Board games |
-16.4% |
|
Portable speakers |
-14.8% |
Table: Price difference between 1st January 2023 - 12th December 2023 according to PriceSpy’s Price Index, of categories with >200 products
With these brands among those dropping their prices the most, on average:
|
Brands |
Annual price change |
|
Nikon |
-22.7% |
|
HP |
-16.4% |
|
Apple |
-15.8% |
|
Puma |
-15.4% |
|
Amazon |
-15.4% |
Table: Price difference between 1st January 2023 - 12th December 2023 according to PriceSpy’s Price Index, of brands with >200 products
Biggest price increases during 2023
However, for every brand and product dropping in price - there are countless others that have increased in price this year. Some of the biggest price increases during 2023 have been seen on:
|
Product categories |
Annual price change |
|
Drills |
+13.2% |
|
Barbecues |
+12.4% |
|
Cookers |
+10.5% |
|
Furniture |
+10.2% |
|
Backpacks |
+8.9% |
Table: Price difference between 1st January 2023 - 12th December 2023 according to PriceSpy’s Price Index, of categories with >200 products
With these brands among those increasing their prices the most, on average:
|
Brands |
Annual price change |
|
Skechers |
+7.7% |
|
Trespass |
+5.4% |
|
Lenovo |
+4.9% |
|
Bosch |
+4.2% |
|
L’Oreal |
+3.5% |
Table: Price difference between 1st January 2023 - 12th December 2023 according to PriceSpy’s Price Index, of brands with >200 products
Liisa Matinvesi-Bassett adds: “Prices change countless times throughout the year, so taking a full-year snapshot gives us a true picture of whether our wallets are heavier or lighter this year compared to last. Everyone will be exposed to higher prices on certain items, as demonstrated by the variety of brands and products that have increased in price this year. So it’s then encouraging that the same can be said of price drops - with lower average prices on useful categories like shoes and mobile phones.”
APPENDIX
(all data between 1st January 2023 - 12th December 2023)
Most popular PS5 games of 2023
Most popular Xbox One games of 2023
Most popular mobile phones of 2023
Most popular trainers of 2023
Most popular perfumes of 2023
Notes to editors
*Clicks on PriceSpy between 1st September - 30th November [2021, 2022, 2023]
**Google Analytics
About PriceSpy
PriceSpy is a comprehensive price and product comparison service used by millions of consumers every month. It helps consumers find, discover, research and compare products. Since the business first started in 2002, its main objective has been to help consumers make better purchasing decisions. PriceSpy does this by collecting and sharing honest, transparent information about retail shops, products and prices. PriceSpy has well over 700 000 indexed products, sold by more than six thousand shops. PriceSpy is part of Schibsted and is located in Sweden, Norway, Denmark, Finland, New Zealand, France and the United Kingdom. The PriceSpy app is available to download for free, via the App Store and Google Play.
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